Shoestring Networking

In these economic times, the best defense in the job market is a good offense. Building a solid networking base to draw from takes time, planning, and effort. Effective networkers develop and maintain relationships long before they become an aggressive job seeker.

Traditional networking is about getting back to basics and streamlining your networking in a creative and cost effective sort of way. My concept, Shoestring Networking is all about high octane networking and developing relationships for the budget conscious.

• Conference Volunteering. Volunteering at a conference is a way to network and develop relationships with different professionals in an industry or location that is of interest to you. A close, personal friend of mine, who was recently downsized, volunteered to man the registration booth at the Oklahoma State Human Resource Conference. My friend, whose interests lie in the Marketing Industry had access to 400+ Human Resource professionals from throughout the state.


• Local Coffee Shops. Frequenting these establishments is a great way to engage and interact with professionals across industries. Choose peek times to set up shop either at the beginning or end of the day. Ask the management staff if there are any networking meetings or groups that meet on a regular basis.


• Summer Parties & BBQ’s. Not only are summer parties fun and a great way to enjoy the hot summer months, but they are also an effective way to develop relationships and network all for the cost of a few beers and a bag of chips. Perfect your elevator pitch, bring business cards, and a pen and paper to quickly take down a number.


• Hair Salons & Spas. Your hair stylist and massage therapist can be a great resource for networking. Make sure to spell out your intentions and provide him/her several business cards to distribute.


• Your Daily Commute. Those of us in metropolitan areas that use public transportation like the subway and other types of transit can easily strike up a conversation with a stranger leading to job leads, new connections, and other possibilities.
  The Travel Bug. The airport is also another great place in which to engage in conversation. Several years ago, a co-worker returned from her vacation only to immediately resign. A contact, she met while in flight led to an amazing job opportunity.


• Gym Rats. This is another great place to engage professionals in a casual atmosphere. Most gyms have great group classes or activities that are included in the cost of a monthly membership. Strike up a conversation with someone in your Spin or Yoga class by complimenting them on their gym bag or other fun accessory. Have you been recently downsized? Many gyms like the YMCA allow you to maintain your gym membership by applying for financial aid or scholarship.

Job Search Bermuda Triangle

Just like the Bermuda Triangle, it is easy for job seekers to get lost in the sea of applications, customized cover letters, and advice from experts and friends on how to successfully and effectively manage the job search. Throughout the job search, job seekers often lose their sense of direction mysteriously vanishing and falling victim to the Job Search Bermuda Triangle. However, with proper preparation and a good sense of direction, job seekers can navigate the seas of change.

• Know your Destination and a Plan to Get There. For a job search to be effective, job seekers must have a marketing plan and strategy to promote themselves in this crowed market. Job seekers need solid marketing materials to effectively and creatively market themselves in these economic times. This includes eye catching business cards, customized cover letters, job specific resumes, and career portfolios. Job seekers also must consider both their online and offline brands. Candidates are strongly urged to pay close attention to those in the professional community and their perception of them in the every day face to face interaction and also online through social media networking platforms like LinkedIn as well as reviews and blog comments on sites including Amazon and YouTube.

• Tune Up Your Engine. Many professionals fail to take a personal inventory of their skills and abilities while in the job search. Seek out mentors or advisers to provide you with guidance, advice, and direction. Your "Professional Tune Up" could be in the form of a career coach, community college class, or other recommended reading list. Find creative ways to fine tune your brand and experience through volunteering or serving on professional committees. Follow a brand and development strategy. Understand that a strategy or plan such takes time. New skills, abilities and experiences must be developed and cannot be rushed. Pace yourself and do your best not to over commit.

• Working on Autopilot. The job search can be turbulent and sometimes their are even flight delays on your way to a new position or career. Do your best to understand and realize that the flight to your destination takes time and offers personal and professional challenges. Companies are now receiving hundreds of resumes for one open position. Because of this, it is easy for your luggage to get lost in the shuffle. Know when to led and when to follow. Your job search has many different layovers before your final destination. These might include the phone interview, the face to face interview, and the job offer and negotiation process. The art of balance is very important in these processes. Be confident but not overbearing, available but not desperate, and polished but not brash.

And with proper planning, preparation, and creative spunk, job seekers are sure to see clear blue skies ahead. . .

Approaching HR

Since I work in the human resource field as a recruiter and HR professional, I am often asked by those in the job hunt how to approach individuals in my own field. Understand that those in the HR industry especially in this current economic climate receive hundreds of calls from would-be job seekers even without a single opening.

Catching a recruiter or human resource professional at the right place and the right time takes a little bit of luck and a whole lot of preparation. Prospective job seekers need to ensure their marketing materials (resume and cover letter) are top notch and specific to the position. My advice to job seekers who desire making meaningful connections with industry professionals, is that timing is everything and preparation is essential in maintaining a professional and polished front.

When approaching HR, do your best to walk in the mile of their shoes and make the most of the moment when doing the following:

• Cold Call. As an HR Professional I get job inquiries daily. Prepare for two separate scenarios either talking live or via voicemail. Be ready for your fifteen second elevator pitch when inquiring about a vacant position. Be direct and to the point respecting the HR Professional’s time. If leaving a voicemail, speak slowing and leave a brief message. Make sure to leave your name at least twice, your phone number, and why you called. The best times to contact someone live is just after the schedule workday begins or just after lunch. These are times when I'm likely in the office just before or after daily meetings and other work-related activities.

• Using Your Network. Email or call those within your network and make them aware of your intentions. Be clear about the type of position you are looking for, benefits, and other items like relocation. Ask for referrals and contact names of target companies. Don’t be afraid to follow up either by phone or email referencing your referral’s name.

• Email. Just like a voicemail, your email to a human resource professional should be to the point and outline your intentions. Attach the necessary marketing materials including your resume and cover letter. Make sure to include your contact information including your email and phone numbers. Make sure to reference the person with whom provided their contact information in your email. I am happy to forward resume and job inquiries to a hiring manager contact if I have a good, personal relationship with the job seeker.

Get LinkedIn or Left Behind

With the increased competitiveness in the job market, job seekers need to take advantage of every opportunity to follow a job lead and make a good first impression. One of the easiest ways to engage recruiters and hiring managers is through the group function of LinkedIn.

• Group Keyword Search. Use the search keyword search function to search for groups geographically and by industry.
  
• Join Large Groups. Once you conduct a keyword group search, groups are listed by those with most members first. LinkedIn allows basic users to join a total of 50 groups. I recommend taking advantage of this free, networking service and join all available groups.
• Personal Group Settings. LinkedIn allows you to control the number of updates you receive from the group administrator and if you prefer the group logo displayed on your page. Keeping the group logo confidential helps in keeping your job search under wraps.
  
• Leave comments frequently. Leave interesting comments, tidbits, and other information on a regular and frequent basis that are professional and related to the group you are member of.
• Take advantage of free messaging. Messages between group members are free. You need not be part of their network to contact them directly. Unlike inmails there are no monthly limits. Make sure to reference the group you are both a member of when contacting them directly.
  
• Create your own Group. Take control of your networking and create your own group allowing you to control the content and members.

LinkedIn groups are another great way to develop your online brand presence in addition to the traditional uses and features of LinkedIn. Keep your name and professional profile fresh in the minds of business managers by utilizing this great LinkedIn feature.