Earlier today, Schnake Turnbo Frank, a public relations first based in Oklahoma City and Tulsa, Oklahoma announced their new social media director via youtube. Their new SM Director, Mike Koehler who is a fellow blogger, tweeter, and friend will lead STF's Social Media division. Koehler and STF will provide public relations consulting and social media solutions. I'm proud of Mike and am excited that social media is beginning to get the respect it deserves. SM is here to stay and STF's announcement will be followed by many others as businesses look to gain a competitive marketing advantage using social media in their business marketing and public relations.